Saturday, June 7, 2008

Optimize Your Website For Adsense Income

Google Adsense is a fantastic way to monetize your website. There is no point having a website if it is earning no money when you can easily ad some Adsense ads to it and earn a good income.

Some webmasters find it hard to earn a reasonable amount of money using Adsense while others are earning a remarkable income just using Adsense alone.

The reason why some webmasters do better than others in the amount of income that they earn is the way in which they set up their website, the way they place their ads and the way they optimize their site for search engines.

To reach the highest potential of income with Adsense it is important to spend the time in setting up your website correctly and not just rushing a site and placing any Adsense ads anywhere.

It is amazing how much difference it can make to your income by tweaking your ads and your website.

The type of Adsense ad that you use can make a huge difference to the clicks you will receive. The Large Rectangle for example tends to receive much more clicks than other size ads. Your main goal is to have as many clicks as you possibly can, so it is best to use the ads that tend to perform better such as the Large Rectangle or the Medium Rectangle.

Where you place your ads can also make a big difference. Not everyone stays on a website long enough to scroll down the page, so it is vital to have ads above the fold (where they show on the page before scrolling down).

Near the link bar on the left of the page is a place where most people look and is therefore also a god place to put a block of ads.

The types of colors you use for your ads will also make a big difference to your number of clicks. It helps to have the background color of your ad the same color as the background of your site.

By setting the border color to the same as the background color will make the border disappear, making your ads look less like ads and encourage more clicks.

By having the color of the ad titles the same color as the headings on your website will also blend your ads into your webpage and make them look less like ads.

It is quite important to use of relevant keywords throughout the content of your website. If you optimize your site well with god quality keywords you will be favoured by the search engines and gain a good page ranking. The higher your page ranking the more visitors you will receive to your website.

You need to drive traffic to your website to receive enough clicks on your ads to earn a good income. Without traffic you will not get any clicks. Do some research and explore the different ways to drive traffic to your site and use as many ways as you can. The more traffic you receive the more income you will make.

It is worth it in the long run to spend the time working on your website and getting it just right. If you aren’t seeing enough clicks on your Adsense ads, then tweak your site a bit more, make some changes and see if they make a difference. Find out what works best for you and your site and stick with it.

How To Make Money As An Affiliate

It’s true that having your own information product can earn you a lot of money online, but it’s not possible for everyone to have their own product. Many people who are new to internet marketing may not have the experience to create their own product, or perhaps writing is just not your thing.

It is however, very possible to make a lot of money online by promoting other peoples products as an affiliate.

In fact there are many, many people that make an incredible income online solely by being an affiliate and promoting other peoples products. Many people are making more income as an affiliate than they would with a normal offline job.

The problem with affiliate marketing is that if you are new to internet marketing and read ebooks about affiliate marketing it tends to sound very easy.

Although it is not extremely hard, you do need to do your research before you start if you want to make a really good income. Your research will need to include finding which products convert the best at the particular time. You will also need to find out what the best ways of promoting these products would be.

As with anything in life, information products will change with time as technology changes. New ideas and concepts are continually being formed and you need to keep up to date with these changes. You may find a product that converts really well, but in six or twelve month’s time, that product may not convert at all. You don’t want to keep advertising a product after it has become outdated or even perhaps no longer exists.

You will need to be prepared to put in a great deal of effort into your affiliate marketing. To place one ad on a website and hope the money will start rolling in would be a complete waste of time. You need to promote an affiliate product just as if you were promoting your own product. You will only get out of your marketing what you put in to it. Treat your affiliate marketing business like you would treat a normal 9 to 5 job, put in the work and you will receive the rewards.

In many ways it is actually an advantage to promote products as an affiliate rather than having your own product. To have your own product you have a lot of work to put in to set up and create your product. You will also need to create a website and a great sales page to sell your products. This type of work is not for everyone, and if you are not the sort of person to do this then affiliate marketing would definitely be the better option for you.

When having your own product you also need to keep your product up to date. As topics chance you need to update your product and to have a great selling ebook, you really need to keep your updates regular.

You are not limited to just one product either as an affiliate, you can promote as many products as you like. Once you have one product up and running and are making some money with it, you can then start on another product. Some products may also go well together and you could perhaps use that in your selling pitch.

Marketing methods such as ebook marketing and article marketing are very effective ways to market affiliate products. You could use article or ebook marketing to promote any product and it’s easy and free to do. If you are not good at writing articles, there are people who will write articles for you for a small fee.

As long as you put the effort into promoting your chosen affiliate products then there is no reason why you can’t make a good income online doing so.

How To Earn An Income With Adsense

Many people earn an amazing income just by having Google Adsense ads on their websites. By having Google Adsense ads on your site, you will earn commission every time that someone clicks on those ads.

The more sites you have with Adsense ads, the more income you can earn.

But where do you start?

Firstly, you will need to choose your niche – or topic – for your Adsense website.

If you are new to creating websites, then it may be a good idea to create a website about a topic that you have good knowledge about or experience with. It is much easier to write about something that you know about so by creating a website on a topic you know, you will find it easy to create lots of good content based on your knowledge.

Your homepage will be the introduction to the topic. That page will have links to other pages containing more specific information about the topic. Each page on your website will be sub categories to the main topic. For example if you have a website about gardening, your homepage will be your introduction page talking about gardening in general. Then your other pages could be separated for different types of plants, trees or landscapes, giving more detailed information about these different aspects of gardening.

You don’t need to have a fancy website, often something plain is better.

Once you have all your ideas for your website and have perhaps typed up a few pages of content for your site, you will need to get a domain name and some web hosting. Look around to get a good deal on hosting. If you intend to make more than one Adsense website then look for a deal that gives you unlimited domain hosting.

If you don’t have enough information from your own knowledge then you will need to do some research on your topic. You can do your research on the internet, and also through books or magazines or visit your local library.

To encourage your visitors to return to your site, make sure you offer them good content. If your content isn’t very good, then not too many will come back to your site. Good, unique content will keep your visitors coming back and remember; each time they come back there is a good chance they will click on your ads.

You also want your Adsense ads to match the content on your site, so having a lot of good content will ensure that the ads placed on your site will match your topic.

The search engines will also like your site better if you have good, quality and unique content on your site. You want to make the search engines happy, so they will reward you with a good page ranking. The higher your page ranking in the search engines, the more visitors you will get to your website.

Display your content well so it is easy on the eyes and easy to read. Try to use good colors on your pages, colors that are easy on the eyes. Often dark backgrounds such as black or navy blue can be quite hard to read and turn away visitors very quickly.

You may also want to choose colors that could benefit the niche of your website, such as green color scheme for a gardening website, or blue for a beach themed website.

When you have your content set up on your website and are happy with how it looks, then you can ad your Adsense ads. Once you have added your Adsense ads, then upload your site to your server and start promoting your site.

You want to promote your site like crazy to receive as many visitors as possible to click on your ads.

If you don’t see enough income coming in from your ads spend a bit of time tweaking your ads until you get them just right. Also keep on working at building up traffic to your website, the more traffic, and the more clicks you will get on your ads.

Dress For Success To Work Online

Have you ever seen this slogan while looking for making money online?

“Would You Like To Work In Your Pyjamas”

This is one I’ve seen quite regularly with people promoting online business programs. ‘Join our program and you too can work in your pyjamas’ or similar statements.

The whole point being that you can work from home and wear whatever you want, even your pyjamas if that is what you want to do. You can sleep in and get out of bed at whatever time you wish as you don’t have a boss that requires you to start at a particular time. You can get out of bed and turn your computer straight on while still in your PJs.

This is the dream of many and the reality of many.

But how many of them actually do work all day in their pyjamas?

When first starting out online it can be very easy to stay in your pyjamas for half the day or even the whole day while you lose track of time. You may stay in your pyjamas all day just because you can. That’s the beauty of working from home after all; you can work in your pyjamas.

However, I’m a big believer in dressing for success. I believe that dressing in your pyjamas or even in your old daggy tracksuit can make you too relaxed and not put you in the right frame of mind to work well.

Your mind set and the way you think can play a huge part on how successful you are. This is true with online work or with anything in life.

So if you are to dress in your pyjamas, you are in a very relaxed mind set.

If you are dressed in a business suit or even just some nice casual clothes, but clothes suited more for going to work, you will be in the mind set of working.

If you look at photos of any online gurus or entrepreneurs, you won’t find any in their pyjamas. They will be wearing either business suits or nice casual clothes for their photos on their sales pages. This is because it looks professional.

Are you more likely to purchase a product if there is a picture of the product owner in a business suit, or a picture in his pyjamas?

The business suit is more professional and gives your customers the impression that you are a professional person and possibly an expert in your field.

I believe that by dressing this way when you are working from home will also make a big difference in the way you think, and therefore in the quality of work you produce and will more than likely make you more successful than if you are too relaxed in the way you dress each day while you work.

Can ‘The Secret’ Help Your Online Success?

What is ‘The Secret’?

There are not too many people that haven’t read or seen or at least heard about ‘The Secret’. For those who haven’t ‘The Secret’ is generally about ‘The Law Of Attraction’.

According to ‘The Secret’ the frequency that you think on will determine the outcome of your life. The universe works on different frequencies and your life will be the result of the frequency of your thoughts.

For example…..

If you start your own business, whether it is online or offline, if you go into the business with lots of doubts and constant thoughts of ‘what if I fail’, then according to ‘The Secret’ you will fail as this is the frequency that your thoughts are on.

Of course this works the same the other way, if you go into your business with positive thoughts and constantly think about how successful your business is, and then you will succeed.

So is ‘The Secret’ for real and if so can it help you in your online business ventures?

I believe that ‘The Secret’ does work to a certain extent. I believe that if you are generally a negative thinker and are always expecting the worse, then you will receive a lot of negative results.

I believe that if you are generally a positive thinker and are always happy with your results and don’t expect any bad results, and then you will receive positive results.

I don’t know if this is because of the ‘frequencies of the universe’ or if it is more that when you are thinking positively you are perhaps putting in more of an effort and in a more positive way than if you are a negative thinker.

If you are a negative thinker and expecting the worse results from your online business then you will find it hard to get motivated and get results. You many procrastinate a lot instead of focusing on your tasks and being constructive with your time.

However, a positive thinker will be excited about the ‘good results’ that they are expecting to get which will give them the motivation to get on with the job and put them in the right frame of mind to focus and therefore get the results they are after.

Often if you don’t see results immediately, many people will give up and move on to something else. Not getting immediate results may put you in a negative frame of mind and make it hard to keep on going.

This is where the power of the mind can really affect if you are successful online or not. It is those who are positive and don’t give up that will succeed. Even if they don’t see results immediately, they believe in themselves that the results will come and they keep on going and working toward their goals.

This, I believe, is how ‘The Secret’ can help you with your online business. Keeping a positive state of mind and have good thoughts about your business will keep you motivated and focused and you will see good results.

Sunday, June 1, 2008

Wholesalers And Dropshippers For Selling On Ebay

Finding a good wholesaler is a huge step to being successful at making an income selling on ebay. Dropshipping is also a good option if you don't have much start up capital to purchase stock to sell.

Finding a good wholesaler who's prices are competitive on the Ebay market can be very difficult. Ebay is extremely competitive and therefore the prices are reasonably low, which doesn't give you much room to mark up your prices to make a good profit.

Those Ebay sellers that have happened to have come across a very good wholesaler, will usually keep it to themselves to minimize their competition.

The first step when selling on Ebay is deciding exactly what it is that you would like to sell. For some, this decision is very easy, particularly if they have a hobby that they could devote their time to and turn it into a business. This is also the ideal job for most, having something you love and making an income from it. Also if you have a retail store outside of Ebay, you could try selling your products on Ebay and slowly make the conversion to selling online instead of a store, or you could do both.

It's not always that easy though, some people may have no idea where to start in choosing what to sell on Ebay. It's also not just a matter of what to sell, but what is going to be profitable to sell.

Electronic products such as digital cameras, dvd cameras and cell phones are very popular selling items on Ebay. Some research online will quite easily find you wholesalers for these products as there are quite a lot of wholesalers for these types of products. These items are also some of the most competitive items on Ebay, however, so the profits you will make on these are very minimal as you will need to sell them at a very low price to be competitive.

These products are good in the sense that with the increasing knowledge of technology, these products are continually being changed and improved upon, so the turnover is quite high. Many people will upgrade to newer better items when there current product becomes outdated. So there is always demand for this sort of product. If you can find yourself a very good wholesaler that can give you a supply price that will keep you competitive and if they can keep you ahead of your competition with new released products, then you can do very well with these items.

There are many wholesaler membership websites and forums on the internet that you can join that will supply you with literally hundreds of wholesalers to choose from. Salehoo is quite a good membership site and joining a site like this can give you a better chance of finding good, reliable and honest wholesalers.

A brief explanation of dropshipping is when you sell an item but you don't actually purchase the item first. So you are basically selling the item for the supplier. You don't need to purchase stock and you don't need to store stock on your own premises. You don't purchase the item from your supplier until you have made a sale.

You decide which item you want to sell and always make sure you do your research, check the pricing and make sure it is an item you can make profit with. Also double check with your supplier to make sure they have enough of the items in stock, the last thing you want is to sell an item and then be told that your supplier cannot supply it.

Once you have chosen a product to sell, you put your listing on ebay. You sell the item to the highest bidder. Once you receive payment for the item from your customer, you then place an order with your supplier. You send the supplier their share of the selling price (the supplier cost) and you keep the rest for your ebay fees and profit.

You will give the supplier your customers details, which is their name and address, and the supplier will send the item directly to your customer. So you never actually see the product, it will go straight from the suppliers warehouse to your customer.

When you list the product on ebay, always make sure when you are deciding on what price to sell at that you take into account your suppliers price, delivery costs and ebay fees. Then you will need to add your markup to make some profit.

Dropshipping is a very useful way of selling since you don't need any money up front to do so and you also don't have the inconvenience of having to store stock in your home or office. There is a disadvantage to dropshipping though, which is that you don't know your suppliers stock levels so you do need to be continually checking with your supplier on their stock levels. Never rely on your supplier to keep you updated on stock levels, they do sometimes forget. You will also need to keep checking their prices and make sure they keep you updated with any price changes. A good supplier will let you know when prices change or when stocks are low.

Whether you buy stock up front or decide to use the dropshipping method, always make sure you do research on your supplier. Make sure that they are legitimate and honest before sending any money to them. There are fraudulent suppliers out there so always do your homework and find out as much information as you can.

The Different Types of Ebay Listings

The most popular type of ebay listing is the general ‘auction’, but there are also three other types of listings that can be used.

The four types of ebay listings are:

  • Auction
  • Buy It Now
  • Dutch
  • Store

Auction Listing: The auction listing is plain and simple. You have an item to sell so you set the listing up for auctioning a quantity of 1 item.

You may start the auction at the price of your choice and some auctions will allow you to have a reserve price.

Some sellers will start their auctions at the minimum price that they would like to receive for the item and many sellers will even start their auctions as low as .01 cent.

Buyers will then bid on the auction and the winner is the person with the highest bid when the auction finishes.

The buyer will then send you the money for the item and you will then send the item to the buyer.

Buy-it-now Listing: With Buy It Now listings you are leaving nothing to chance. You are asking a specific price that buyers can purchase at. With Buy It Now listings your buyers can purchase the item immediately instead of waiting for the auction to finish.

You can have a quantity of just one or a multiple quantity. This method is very good if you are selling information products as you can sell as many as you like all from the one listings.

When selling a multiple quantity using the Buy It Now listing, it is a good idea to have the items listed over a seven or ten day period. This gives your items longer exposure and will be seen by more potential customers. You will have a longer period and may possibly sell all the quantities advertised over that time.

Dutch auction: I have used this a couple of times and with the right products can actually be very profitable. With the Dutch auction you must start at a minimum price of 99cents, you can have a quantity of 2 or more. The Dutch auction works like this: we’ll have a quantity of 2 as the example, a bid is placed by one bidder say for $2.00 but their highest bid is actually $5.00. With a normal auction it will show $2.00 and when another person bids it will increase until it reaches that persons highest bid of $5.00. With the Dutch auction, when the second person bids it may go up to $2.50 so both of them have bids at $2.50. Every time that someone places a bid both bids increase by that amount. So if a third bidder joins and bids, they will need to bid more than at least one of the other bidders, which will then bring the second bidder up to that amount also. So if the third bidders bids $6.50 and outbids the first bidder whose highest bid was $5.00, both the third and second bidders’ bids move up to $6.50.

I hope that makes a bit of sense, I never read anything about Dutch auctions that made sense to me, it wasn’t until I tried one out that I really worked out what it was all about.

Store Listing: To have an ebay store there is a monthly fee of about $15. If you are selling a lot of items on ebay as a full time job, then it may be worth paying the fee and having an ebay store.

Store listings are at a fixed price similar to the buy it now listing. Store listings are listed for longer periods however, usually over a 30 day period with the option to automatically be relisted at the end of that period if there are still some quantities left for sale.

Store listings are a lot cheaper to list and the final valuation fees are also less than with the other three types of listings.

Store listings get less exposure as they do not show up first during customer’s searches. If you have an ebay store it is a good idea to also have normal buy it now or auction listings, and mention your ebay store in these listings.

These listings will get more exposure and be advertisements for your store stock.

What type of listing you use will depend on what you are selling and the quantities you are selling. Sometimes you may take some time to find out what works best for you.